WHAT IS BULLYING?

Bullying is more than someone being mean to you once. Bullying is repeated, targeted behaviour—name-calling, teasing, harassment, or exclusion—designed to make someone feel powerless.

A bully often gains or maintains power because of:

• Their physical size
• A position of authority
• Social popularity
• Group pressure or “pack” behaviour

Importantly, a bully gets power from your reaction—when they see you are upset, hurt, or angry, they feel more in control.

Bullying can happen anywhere—at school, work, or online through messages, social media, or forums.

Note: Bullying is not the same as physical violence.
Physical violence is assault—a crime. If someone is physically hurt or feels unsafe, they should report it to the police immediately by calling 000. No one should ever “cope” with violence on their own.

WHY DO PEOPLE BULLY OTHERS?

Sometimes it helps to understand the mindset of a bully. People often bully because:

• They feel insecure or powerless
• They struggle with their own self-worth
• They lack better ways to express their feelings

Knowing that a bully’s actions are about them, not you can reduce their power over you. Even if you were perfect, a bully would still find something to pick on—they bully because of what they’re missing inside themselves. Feeling empathy for someone who bullies doesn’t mean what they do is okay. But it can help take away their ability to hurt you emotionally.

SUPPORTING A CHILD OR TEEN BEING BULLIED

For parents and teachers, helping children who are bullied can be difficult—especially when kids are afraid to "dob" or make things worse.

Here’s what you can do:

• Always report bullying (in person or online) to your child’s school
• Help staff become aware and take action
• Support your child emotionally, but avoid stepping into the conflict directly
• Teach your child skills to respond confidently and calmly

Important: We are referring here to social and verbal bullying. Physical violence is never acceptable and should be reported to the police or relevant authorities.

VIDEO RESOURCE

• Dealing with Bullies – Perception Psychology Resource
  A practical and empowering animation teaching kids how to understand and respond to bullying.

USEFUL RESOURCES FOR PARENTS AND KIDS

• Kids Helpline – Bullying
  Free, confidential counselling and advice for kids and teens.
• ReachOut – Bullying Support
  Resources, forums, and practical tips for young people and their families.